Sony took a gamble and a half by rebooting the Spider-Man franchise rather than pressing ahead with Sam Raimi’s proposed Spider-Man 4, but right now, we suspect it’s champagne all round in the studio’s boardroom.
Earlier in the week, we reported that The Amazing Spider-Man had been picking up strong numbers in the Asian and European countries where it had opened early. But now, the day one numbers for its North American release are in, and Sony has a big hit on its hands.
In a single day, The Amazing Spider-Man took a reported $35m at the box office, which breaks the record for a Tuesday opening. It’s some way off the opening day record set by Harry Potter And The Deathly Hallows Part 2 last year ($91m), and below that of Spider-Man 3 ($59.8m). However, opening on a Tuesday was always likely to dampen the figure, and The Amazing Spider-Man should bring in a major chunk of cash across the July 4th holiday in America. By next Monday, the film may well be in the $150m region, if not more.
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