As the July 20th release date of The Dark Knight Rises edges ever closer, the tone of the marketing has taken a subtle change. As you'll see in the brand new trailer unveiled by Nokia a short while ago, the emphasis has moved from the eerie silence and autumnal atmosphere of the earlier promos, and to a livelier pace which emphasises its action set-pieces. The trailer even concludes with a little joke or two – something entirely absent from the doom-laden advertising we've seen up until now.
The hulking silhouette of Bane still looms large, though, and his menace is underlined by Hans Zimmer's urgent music. Something nasty's afoot for poor old Batman, that much we already know – and in four weeks, we'll know precisely what the impact of it all will be. Until then, enjoy the new trailer...
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